2022 PIPFF

The official poster of the PyeongChang International Peace Film Festival 2021 conveys the message of “A New Hope,” which is also the slogan of this year's festival. The tiger, the symbol of the festival, walks briskly against the backdrop of a brightly lit tunnel, represents the will to come out of these seemingly endless dark times to a new path of hope. The sudden onset of the COVID-19 pandemic seems to be sending a powerful message to humanity that has long neglected the need for a harmonious coexistence with nature to pause and look back. In these extremely difficult times where our peaceful daily lives are threatened, we are holding hands with one another again to weather these challenges together. The two intersecting tunnels in the shape of a heart remind us that a sincere “heart” for one another is the strength to overcome these dark and trying times. The poster was created by PARK Sangseok, Art director at Design Nori.